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HUBBA BUBBA

The brand

The nation’s once-great, now out-of-touch bubblegum favourite on a mission to reconnect with fans of today.

 

The audience

Meme-loving tweens looking to share cool content and win cool stuff.

 

The work 

“Now That’s Original” – a Facebook two-parter that posted captioned content while inviting fans to create their own memes in exchange for weekly prizes.

 

In under a year the page grew from 0 to 1.1million fans and won Best Social Media Campaign at the MAA Awards.

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