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Year 1
HÄAGEN-DAZS x WIMBLEDON
The brand
One of ice cream's most luxurious names, celebrating its new sponsorship of the world’s most famous tennis tournament.
The audience
Ice cream and Wimbledon addicts alike, who balance social status with living in the moment.
The work
Year 1: We put the camera back on the spectators for a unique 360 campaign, commissioning insta-famous street photographer Adam Katz Sinding to capture the most intense moments of Wimbledon through the eyes of those experiencing it. Silver IPM Award winner.
Year 2: A split screen #ExtraordinaryMatch celebration, of both the brand partnership and the launch of new Häagen-Dazs Strawberries & Cream flavour. Bronze IPM Award winner.
Year 2
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